Affiliate Disclosure
This page explains how 96M SGPO makes money and how our affiliate relationships work.
What Are Affiliate Links?
Affiliate links are hyperlinks that contain a tracking code. When you click a link on this website — such as a "Join Now" or "Claim Bonus" button — and then register at the linked casino, the casino operator can identify that you came from our website. If you make a qualifying deposit, we receive a commission.
Affiliate links are standard practice across review and comparison websites. Every major casino review site uses them. We disclose ours clearly because transparency is important to us.
How Does 96M SGPO Earn Money?
96M SGPO is primarily monetised through casino affiliate partnerships. We have an affiliate agreement with the 96M casino brand. Under this agreement:
- When a visitor clicks our affiliate links and registers at 96M, we receive a commission
- Commission is typically calculated as a percentage of the casino's net revenue from referred players (revenue share model), or as a fixed amount per qualified registration (CPA model)
- The commission structure is agreed between us and the operator — it is not disclosed to you, and it does not affect what you pay or receive as a player
Does This Affect Our Reviews?
No. Our editorial ratings and review content are determined independently of our commercial arrangements.
Here's how we maintain editorial independence:
- Our review scores are determined by our editorial team based on actual testing — not by the commission rate we receive
- We do not accept payment to change our ratings or suppress negative findings
- We have turned down affiliate arrangements that required guaranteed positive editorial treatment
- Our Responsible Gambling Advisor reviews all platform assessments independently of the commercial team
- Negative findings (high wagering requirements, withdrawal issues, platform limitations) are reported as part of our standard review methodology
We believe honest, accurate reviews serve our readers better — and that a trustworthy editorial voice is more valuable long-term than inflated ratings.
What This Means for You
- Clicking our links costs you nothing extra — the casino absorbs the commission from their own margins
- You may receive the same welcome bonus whether you register via our link or directly through the casino's website
- Our reviews are honest assessments — we include both strengths and weaknesses of every platform we cover
- You are never obligated to register via our links — you can always go directly to the casino's website
Our Commitment to Transparency
We display a brief affiliate disclosure notice on every page that contains affiliate links. This disclosure appears near the top of review pages and in the footer of every page on this website.
If you have questions about our affiliate relationships, please contact us at editorial@96m-sgpo.com or via our contact page.
Compliance
This disclosure follows best practices recommended by:
- Singapore's Consumer Protection (Fair Trading) Act
- US Federal Trade Commission (FTC) guidelines on endorsements and testimonials
- Google's Webmaster Guidelines on affiliate content transparency